finished magazine ad

mag ad latest draft

This is our magazine advert to promote our artist Iceburg's debut album. We used a large picture of the artist which shows his face and his style in fashion which allows fans to judge him based on his appearance and get an idea of what genre his music could be (jeans, trainers and baseball jacket are likely to represent urban pop or rap). This is conventional for a young urban artist who is not yet established, with such artists as Wretch 32 and Ed Sheeran using similar images.

We put the name of our artist at the top to clearly let people know, and the name of the album so that people can search it or identify it when they see it in stores or online.

The text for this is bold and stands out from the rest of the poster so it is easy for the consumer to see when the album is available.

The list of social and promotional information is clearly listed. Inlcuding the popular logos of HMV and i-tunes states where the album can be purchased. Putting such information on the poster is necessary toincrease chances of sales and alert the target market. The social network sites have also been used as a way of furthering the fanbase so that people can access future releases and follow the artist for information about concerts and possible free tracks. 

magazine mock ad

This is the initial design for Iceburg's magazine advertisement to promote his new album. It shows the artist in main focus because he is not well known enough to simply have an abstarct design with his name. New artist's have certain demands from their label and one of those is a lot of shots of them and this has been applied. The mise-en-scene is appropriate as a new style rap artist two fashion styles are used to compliment each other; he is wearing a varsity jacket to show his urban edge, he is also wearing hi tops and a check shirt which are normally ascociated with indie or pop artists. This shows the adaptibility of the artist and that he can be a versatile commodity.

The name of the artist and album are in bold and catchy colours so they immidiately stand out from the rest of the ad as they are the important factors. The release date is also in bold but is not as large so that it doesn't steal focus but still has prominance. The endorsement of music stores has also been used such as 'i-tunes' so that the reader is aware of were the product can be purchased from. Along with this there is a twitter page so that fans can follow his progress to find out about further promotional events and future releases.

magazine ad

the colour scheme of the background reflkects the mood of the album. As black and White is a emotional rap album the greyscale effect suits the advert which is showing the sincere sign of the artist. The centre of the picture is Wretch 32 in a thoughtful pose; this is to echoe the emotion that he is trying to convey through his music in such tracks as 'Don't go'.  The font for this advert is very basic so to not distract from the artist and follow his simplistic approach.