Front cover final

Here the finished front cover of our digipak. This image was taken against a plain white wall as we wanted it to isolate our artist just in case we decided to create an imaginer background. In the end we decided we  didn't want any unnecessary objects or designs in the front cover. This is because we want the focus to be on our artist Iceburg keeping it simple was the best way of doing so. This is because he as a brand new artist and we needed him to be instantly recognizable for his fans and genre. The changes we have made since our last edit are that we have moved the 'Parental Adivsory' logo to the left and we have also taken it in slightly so that it isn't touching the corner of the cover. Again, from our digipak reseach, we found that the Parental Advisory logo is always slightly brought in and is never touching the edges of the cover. Our feedback also told us that the right side of the cover was 'too plain' and it would be better if we weren't stealing focus from Iceburg's with the Parental Advisory sign. Our artist name and album name are clear and bold with the font we brought in from the previous design. We used the blueish colour to represent the 'icy' theme he brings to the table. We put the artist name beside the artists face, while the album name was much lower down towards his body. This was because our feedback said that this works well because if the artist and album name were closer together the cover would look more bland and that this way we fill in the gaps better. Overall we as a group are happy with our front cover as we believe it looks professional yet simple as we haven't done anything fancy because Iceburg is a debut artist and still needs to establish himself on the scene.

back cover: final

This is the finished back cover for our digipak. We used a shot from the recording session of Iceburg hard at firing in the booth for our back cover as it looked like a nice 'real' shot as opposed to all the purposeful poses in the other pictures. We decided to use the black paper on the wall as a background for the track list as conviently in the background, so we capitalised on the opportunity. This worked out well as there was nowhere else we could have written the tracklist without using a different shot for our back cover. In the bottom right is the barcode. We believe this placement and size is accurate based on other albums and digipaks we researched. We put in the Atlantic Records logo next to this as we noticed label's logos often appear on the back cover of albums and digipacks. The website remained at the bottom in a font which fits in with the other white text and logos. This is followed by a copyright symbol which is a legal requirement which we failed to remember on the original drafts. Finally, we have inserted the Dolby Digital logo as we noticed that this appeared on the back cover of many CDs , so to make our product have the perfect verisimilitude we used all the necessary ingredients. 

edited digipack panels

isbn

From the initial presentation of the digipack outside panel some alterations have been made. The panel of the front cover has been moved from left to right as we didn't realise that we had misunderstood the template and had the panels in the wrong order. the front cover also now has the parental advisory sign on the right rather than on the left because we noticed from other products that it appears on the right more often. The back cover was also edited as certain compulsory elements had not been  taken into account. For example we did not include the 'Dolby Digital' label has now been included as on the initial copy it was missed out. We also chose to include the record label's symbol (Atlantic records) because on similar products both the record label and symbol were included. A spine has also been introduced as it was completely missed off the first draft. The spine simply consists of the artist's name and the album along with the record label and isbn number as it is a legal requirement to include the isbn.

digipack outside panels

This is the outside panels of my CD digipack which was developed and edited on photoshop, and unlike the inner layers it send out a more business message.

The first picture(front cover) is very unorthodox as we see Iceburg doing up his jacket from the top... he clearly doesn't conform which sends out a message like other artists including ed sheeran whose album cover showed simply his face with no other information making the target market have to listen to his music to see what he is about.The text is sharp and stands out on the white background so that it is easy to read after receiving feedback saying that the title and artist name couldn't be distinguished  we chose to spread it out so that it is very clear that we can tell which is which. the explicit content was a label requirement as we have to inform the consumer that the lyrics may be more than they expected.

The second shot (back cover) shows off the more business end of the album we see the artist in the studio as if busy at work. this shot was taken from the set for the music video 'Im 17' but because of the effectiveness it was promoted to the digipack. the tracklist is from the left because of the back backdrop which conveniently was in the studio and greatly contrasted with the font colour and style. 

The third panel is similar to that of the inner panels and shows the mise-en-scene of the artist that i have developed. The hi top trainers and the jeans are the only items that can be seen on a seemingly invisible background this is because using the art of contrast (and the magic wand) the background was feathered out and brought emphasis onto the two items in focus. 

digipack inside panels

For my digipack i have decided to make a six panel cd case to try and promote and expose 'Iceburg' as much as possible. These pictures are to show off the swagg and personality of our artist so that the fans can get to know the artist. The first picture (left to right) shows Iceburg in a serious thoughtful pose, although the promotion song from the album shows a lot of vanity part of common new english rap image is serious mixed with fun. The serious pose shows that he can be a more down to earth performer. The middle picture where the CD would sit is a close up of the artist in a similar way that Wretch 32 is shown on the cover on 'Black and White' as a similar we chose this shot so that we could market from the same angle. The the last picture shows the artist sitting on the corner of fountain. this is to reflect and remind the fans that he is one of them a boy still in college chilling doing what he enjoys.

possible digipack pictures

The first picture is of the artist 'Iceburg'  sitting in a thoughtful pose on the edge a fountain in a stereotypical pop culture pose.

This shot is a high angle of 'Iceburg'. The digipack needs to show a lot of the artist as it is his first album so the desired image needs to be promoted.

This shot is a close up of the artist's trainers. We may include to use this shot to show off the swagger of the artist to again promote the desired image.