feedback : music video

The audience who reviewed our rough cut of 'I'm 17' gave some valuable criticisms and some feedback about the sequence. The general response was that the main artist has good mise-en-scene as the costume and general presentation accurately represent the steroetype of a teenage boy. One criticism was that the lighting in the bedroom can cast too much shaddow on the artist's neck and parts of the face. We will look to address this by using a light  relfector if a re-shoot is done so that the light is not concentrated around the face and is more evenly distributed.

The camera angles in general had good reception as we used a range of shot including the over the shoulder low angle and high angle. The audience were particularly  impressed by the camera shock as we successfully managed to get the angle almost head on without capturing the camera in the mirror. One of the criticisms of the camera work was that the zoom were not taken out with the editing so that will have to be addressed in the final cut.

The performance  may reqiure some altering as some of the footage lacked energy and camera interaction. One of the suggestions was that a second performer could be added to create a different dimension and add to the performance part of the video. The feedback has all been taken into account and will be addressed in the next cut of the video so improve th final product.

How would you describe the target audience for this kind of music? Is there a core and secondary audience?

The target audience for our song would mainly be teenagers ranged from 13-19 as the lyrics that the artist use can relate to people of that age range as they rap about stereotypical teenage activities including parties drinking, college and girls. The audience will be mainly for boys however, as the band also come under the genre of pop, some of their tracks will appeal to female fans as well. There may be a secondary audience who are maybe a little older than teenagers from 18-23  as they can relate to some of the lyrics that the band use referencing to possible past experiences.

How would you describe the tastes and attitudes of the target audience? What other media are they likely to consume? Outline their media consumption profile.


What function does this kind of music serve to its audience (uses and gratification)?
The music gives its target audience a perspective of their lives and actions at things which the target audience participate in like parties and college for instance. The audience may be able to relate to their lyrics and videos as they show it in a humorous way which appeals to their fans.

Music fans often use music to help them construct their own cultural and visual identity - how do fans of your artist or band do this?
The Rizzle Kicks have quite a unique dress sense and wear clothes which represent the youth nowadays. Their clothing is quite eye catching and appealing and can be found in many highstreet retail shops. Many fans may watch their videos or see images of the band and try to imitate their style and clothing. One of the members of the band also uses the guitar and a certain type of drums in his videos. This could encourage fans to try and learn one of these instruments as he makes it look 'trendy' due to his style and way of playing it.

How/when/where is this kind of music consumed?
A couple of Rizzle Kicks' tracks are used in advertisements and in TV shows as they have a memorable beat which stays in peoples heads and are quite catchy. Some of their songs would also be played at house parties or at clubs. The radio is another place where the Rizzle Kicks' tracks would be consumed. The Rizzle Kicks' have their own Twitter and Facebook pages where they have over 200,000 fans where they release gig dates and single and album information. They use it mainly to promote and it's a good and easy way for their fans to consume their music.