narrative shoot

we decided to add a fresh sequence into our music video after the general consensus was that the scene in the booth was repetitive. Our response was to use one of the initial sequences from the planning part of the project which was 'the streets'. With artists such as Devlin and Wretch 32 developing there style from street video were they rap and interact with the camera we decided to mimic this.

mag ad latest draft

This is our magazine advert to promote our artist Iceburg's debut album. We used a large picture of the artist which shows his face and his style in fashion which allows fans to judge him based on his appearance and get an idea of what genre his music could be (jeans, trainers and baseball jacket are likely to represent urban pop or rap). This is conventional for a young urban artist who is not yet established, with such artists as Wretch 32 and Ed Sheeran using similar images.

We put the name of our artist at the top to clearly let people know, and the name of the album so that people can search it or identify it when they see it in stores or online.

The text for this is bold and stands out from the rest of the poster so it is easy for the consumer to see when the album is available.

The list of social and promotional information is clearly listed. Inlcuding the popular logos of HMV and i-tunes states where the album can be purchased. Putting such information on the poster is necessary toincrease chances of sales and alert the target market. The social network sites have also been used as a way of furthering the fanbase so that people can access future releases and follow the artist for information about concerts and possible free tracks. 

feedback : music video

The audience who reviewed our rough cut of 'I'm 17' gave some valuable criticisms and some feedback about the sequence. The general response was that the main artist has good mise-en-scene as the costume and general presentation accurately represent the steroetype of a teenage boy. One criticism was that the lighting in the bedroom can cast too much shaddow on the artist's neck and parts of the face. We will look to address this by using a light  relfector if a re-shoot is done so that the light is not concentrated around the face and is more evenly distributed.

The camera angles in general had good reception as we used a range of shot including the over the shoulder low angle and high angle. The audience were particularly  impressed by the camera shock as we successfully managed to get the angle almost head on without capturing the camera in the mirror. One of the criticisms of the camera work was that the zoom were not taken out with the editing so that will have to be addressed in the final cut.

The performance  may reqiure some altering as some of the footage lacked energy and camera interaction. One of the suggestions was that a second performer could be added to create a different dimension and add to the performance part of the video. The feedback has all been taken into account and will be addressed in the next cut of the video so improve th final product.

video first draft

Vernallis analysis

Narrative:
The video is half performance based and half narrative.
The video starts off by showing off a boy who is lying on his bed thinking about his life while Kelly sits in the closet narrating his life It cuts between The boy's past experience of being bullied at school and Kelly sitting in various locations around school saying what he wished people knew about him before he has to make people notice. It shows how being quiet has had an effect because "good to get attention" and after the abuse he has seen his mother suffer decides he can no longer take the pressure and commits suicide to that every knows his name after being on "prime time news".


During the second verse of the song it shows the reaction from the kids in school who that Kelly has given a voice to cutting between between her performance performing and their emotional response and the past were he was bullied. The parts of the boy's story are shown from his perspective so that the audience can understand why it has caused him so much anguish.During the second verse of the song it still cuts between Eminem performing and parts of B Rabbit from the movie. The parts Kelly Rowland show empathy for the people she is singing for because throughout she is on the outside of the large groups or is in plain view to the audience but invisible to those around her. It looks as though she is in the same situation and does not want to be identified with those who shunned the boy towards suicide.

The performance given is quite indirect as it is almost as though she is simply recollecting instead of performing to camera through the majority of the video. however there are scenes were Kelly becomes more direct and shows real emotion in her performance as there is a part in the last chorus when she starts to cry while singing.

There is a clear link between visuals and audio as when she reaches the lyrics "the chords on his guitar" she begins to start playing an air guitar and a random electric guitar is introduced to the track.

Diagesis:

We are made aware of what has happened as the video develops, and the video only becomes clear to those who have knowledge of the tragedy that actually took place which Kelly Rowland wrote her song about. As the song is a report rather than a standard pop song not a lot of information is given straight away to the audience in a jumbled sense before it is slowly unravelled by the lyrics that eventually match the visuals.

magazine mock ad

This is the initial design for Iceburg's magazine advertisement to promote his new album. It shows the artist in main focus because he is not well known enough to simply have an abstarct design with his name. New artist's have certain demands from their label and one of those is a lot of shots of them and this has been applied. The mise-en-scene is appropriate as a new style rap artist two fashion styles are used to compliment each other; he is wearing a varsity jacket to show his urban edge, he is also wearing hi tops and a check shirt which are normally ascociated with indie or pop artists. This shows the adaptibility of the artist and that he can be a versatile commodity.

The name of the artist and album are in bold and catchy colours so they immidiately stand out from the rest of the ad as they are the important factors. The release date is also in bold but is not as large so that it doesn't steal focus but still has prominance. The endorsement of music stores has also been used such as 'i-tunes' so that the reader is aware of were the product can be purchased from. Along with this there is a twitter page so that fans can follow his progress to find out about further promotional events and future releases.

magazine ad

the colour scheme of the background reflkects the mood of the album. As black and White is a emotional rap album the greyscale effect suits the advert which is showing the sincere sign of the artist. The centre of the picture is Wretch 32 in a thoughtful pose; this is to echoe the emotion that he is trying to convey through his music in such tracks as 'Don't go'.  The font for this advert is very basic so to not distract from the artist and follow his simplistic approach.