filming: house sequence

The process for the two house sequence is final part of our sequence after our planning for the video initial cut was decided. the sequence will involve more narrative and less lip syncing as we have already used the booth sequence for the lycing requirements. With incorperating the house sequence it will satisfy the criteria of our hybrid video of performance and narrative.

record label: the decision

we chose Atlantic Records as they seemed to have less big artists, which means they would have time to develop the ones they do have.

Atlantic Records' parent company is Warner Music Group, whom are widely seen as the second biggest record label in the world and are constantly in contention with the other major labels: Sony Music Entertainment, Universal Music Group, and EMI who prior to late 2011 would be regarded as one of the major labels.

Atlantic Records is an American label founded in 1947 by Ahmet Ertegun and Herb Abramson. It was in 1967 that Warner became their parent company. The label are most famous for being host to many major rock acts over the years such as Led Zeppelin and The Rolling Stones, and also helping the evolution of African-American music, as they held such talents as Ben E. King (best known for 'Stand By Me') and Ray Charles (best known for 'Hit The Road, Jack') in the prime of their careers. Currently their most popular artists are of the urban genre, as their website mainly promotes rappers; Wiz Khalifa (similar style to our artist) and T.I as well as RnB star Trey Songz. With such a convincing range of talent we were sure that Iceburg would fit in nicely at Atlantic records.

'its Rizz'

At the start of the song which we have created a video for the first words are its 'Rizz' and our tracklisting, features the title 'It's Rizz!' while our artist is signed under the title Iceburg, This is simply the name we have chosen to present. Many rappers have alternative names, for example UK rapper Wiley also goes by the name 'Esky boi', and Eminem of course is also known as 'Slim Shady', we decided that we would use the name Iceburg to promote our artists instead of his alternative 'Rizz'

video latest edit

this is our video after taking into account the feedback from the primary audience and with new footage to try and hit the new objectives.

digipack outside panels

This is the outside panels of my CD digipack which was developed and edited on photoshop, and unlike the inner layers it send out a more business message.

The first picture(front cover) is very unorthodox as we see Iceburg doing up his jacket from the top... he clearly doesn't conform which sends out a message like other artists including ed sheeran whose album cover showed simply his face with no other information making the target market have to listen to his music to see what he is about.The text is sharp and stands out on the white background so that it is easy to read after receiving feedback saying that the title and artist name couldn't be distinguished  we chose to spread it out so that it is very clear that we can tell which is which. the explicit content was a label requirement as we have to inform the consumer that the lyrics may be more than they expected.

The second shot (back cover) shows off the more business end of the album we see the artist in the studio as if busy at work. this shot was taken from the set for the music video 'Im 17' but because of the effectiveness it was promoted to the digipack. the tracklist is from the left because of the back backdrop which conveniently was in the studio and greatly contrasted with the font colour and style. 

The third panel is similar to that of the inner panels and shows the mise-en-scene of the artist that i have developed. The hi top trainers and the jeans are the only items that can be seen on a seemingly invisible background this is because using the art of contrast (and the magic wand) the background was feathered out and brought emphasis onto the two items in focus. 

digipack inside panels

For my digipack i have decided to make a six panel cd case to try and promote and expose 'Iceburg' as much as possible. These pictures are to show off the swagg and personality of our artist so that the fans can get to know the artist. The first picture (left to right) shows Iceburg in a serious thoughtful pose, although the promotion song from the album shows a lot of vanity part of common new english rap image is serious mixed with fun. The serious pose shows that he can be a more down to earth performer. The middle picture where the CD would sit is a close up of the artist in a similar way that Wretch 32 is shown on the cover on 'Black and White' as a similar we chose this shot so that we could market from the same angle. The the last picture shows the artist sitting on the corner of fountain. this is to reflect and remind the fans that he is one of them a boy still in college chilling doing what he enjoys.

finished magazine ad