Vernallis analysis

Narrative:
The video is half performance based and half narrative.
The video starts off by showing off a boy who is lying on his bed thinking about his life while Kelly sits in the closet narrating his life It cuts between The boy's past experience of being bullied at school and Kelly sitting in various locations around school saying what he wished people knew about him before he has to make people notice. It shows how being quiet has had an effect because "good to get attention" and after the abuse he has seen his mother suffer decides he can no longer take the pressure and commits suicide to that every knows his name after being on "prime time news".


During the second verse of the song it shows the reaction from the kids in school who that Kelly has given a voice to cutting between between her performance performing and their emotional response and the past were he was bullied. The parts of the boy's story are shown from his perspective so that the audience can understand why it has caused him so much anguish.During the second verse of the song it still cuts between Eminem performing and parts of B Rabbit from the movie. The parts Kelly Rowland show empathy for the people she is singing for because throughout she is on the outside of the large groups or is in plain view to the audience but invisible to those around her. It looks as though she is in the same situation and does not want to be identified with those who shunned the boy towards suicide.

The performance given is quite indirect as it is almost as though she is simply recollecting instead of performing to camera through the majority of the video. however there are scenes were Kelly becomes more direct and shows real emotion in her performance as there is a part in the last chorus when she starts to cry while singing.

There is a clear link between visuals and audio as when she reaches the lyrics "the chords on his guitar" she begins to start playing an air guitar and a random electric guitar is introduced to the track.

Diagesis:

We are made aware of what has happened as the video develops, and the video only becomes clear to those who have knowledge of the tragedy that actually took place which Kelly Rowland wrote her song about. As the song is a report rather than a standard pop song not a lot of information is given straight away to the audience in a jumbled sense before it is slowly unravelled by the lyrics that eventually match the visuals.